In today’s technology-driven world, your association’s website is arguably its most important marketing tool. As such, the content and design of the website should accurately reflect your vision, services, and ideas.
It’s time to take a good look at your website. The first step towards improving your website is knowing which critical mistakes you’re currently making, and how you can fix them. Does your organization need a website makeover? If you’re not sure, here’s how to tell.
1) Bad Navigation
Poor navigation can be one of the most frustrating things on any website. Not knowing where to go next, where you are now and what will happen when you click on the link called next. All navigation should be clearly labeled and the text or images for it should be distinct from the normal text and headings on the page.
2) No Contact Details
There is no excuse for this. Having no contact details on a website such as an address, phone number or even email says one thing to your customers. “We do not want to be bothered by you and your business is not that important to us”.
Even if it’s just a contact form that hides your email address, have some way to interact with your customers.
3) Poor or No SEO
You may have the best website in the whole world, but if no one can see it, what’s the point of having it? SEO stands for search engine optimization and it is your website’s way of telling the search engines like Google where you are and what you have to offer.
It is very hard for your customers to find you if Google can’t.
4) Too Many Colors
We all like colors, but sometimes designers and business owners throw too many colors at you and too many colors blinds your customers. We like to stick to a theme of no more than 3 main colors plus black text on a white background.
Keep it simple and smart.
5) Not Responsive
Have you every look at a website on your computer and then looked at the site on your phone and it looks terrible. That’s because it’s not responsive and does not change when you view it on different size screens and devices. Now that everyone has a phone or tablet, all websites should be designed to change when the device does.
In fact, Google is now penalizing websites in their search engine ranking if they do not have a responsive design in place.
6) Bad Links
Links that go nowhere are also penalized by Google. Just say you have a link on your site to your contact page and when someone clicks on it goes nowhere, there is no contact page in place because of an error or it has been taken down. Not only does it look unprofessional, it will also get you penalized and demoted.
Does Your Website Pass the Test?
Ultimately, your website should be the hub of all marketing efforts for your association. It is your organization’s face to the world and often provides your target audience with a first impression of your association. For this reason, it’s essential to keep your website up to par with your audience’s expectations. So, with that said, take a long look at your organization’s website. Is it making any of the mistakes listed above? If so, it may be time for a new website. The bottom line is to invest in a quality website. It will pay off.
If you are interested in building a website please ask us for a free no obligation quote today.